But what do we really have Something less than cold call maybe. I should call you. But weve all been on the other end of that call and know how that usually ends up. If you want to make referral generation a significant part of your marketing success you need to start asking for introductions and not simply Aa list of names. You need to build the trust and leverage that would allow you to ask a client to introduce you to three others that could benefit from the value you bring. In this weeks episode of The Duct Tape Marketing Podcast I visit with Bill Cates author of Get More Referrals Now and the upcoming Beyond Referrals.



Bill has spent many years coaching financial professionals on the fine art of authentic referral generation and in this segment he shares some well tested tactics. The key to generating introductions is to make it as easy as possible for your referral source to do so. Offer a list of specific prospects you would like to meet and see if they Mobile App Development Service know anyone on the list. Offer to host an informal educational workshop and allow your best customers to bring a friend or two. Take a handful of customers to lunch and ask them each to bring a guest. Cates mentions a former client that would ask his clients to introduce him to two colleagues who would take his call just because they asked them to.







Getting your customers or contacts to rise to the level of engagement required to make introductions or bring a friend to lunch requires a level of value that few can muster. This is the key to making this idea work. You must bring value to every interaction conversation and setting. When you can do this people will gladly introduce you to others. When you change the context of a referral to that of an introduction you automatically raise the stakes for all parties and thats the place where you can do your magic. Get A.I. Prompts for.